Replay | Eloqua User Group

Eloqua User Group Replay:

Mastering Lead Nurture:

A step-by-step guide to automating your Eloqua nurture campaign flow

Access the Eloqua User Group replay now, submit the form today

Overview

Wondering how to use Eloqua to build out your lead nurture?

Sending ad hoc or calendar-based campaigns is a requirement for most marketers, but the real automation magic starts to happen when you move to “Always On”, and lead nurturing is a great place to start!

In this practical, 45-minute session, we moved beyond theory.

We opened the Eloqua Campaign Canvas and showed you the key tools you have within the platform to turn your lead-nurture flow design into reality, minimise the effort required for updates, and provide the insights that matter to ensure you meet your marketing objectives.

What was on the agenda?

The Architecture of Nurture: How to structure your Campaign Canvas for maximum flow
Segment Logic: Using Shared Filters to ensure the right people enter (and exit) your campaign at the right time
The Power of Decision Steps: Setting up "Wait" and "Evaluation" steps to personalise the journey based on user behaviour
Lead Scoring Integration: How to use nurture to "warm up" cold leads until they hit your MQL threshold
Reporting & Optimisation: Which Eloqua Insight reports actually matter for nurture success
Oracle Eloqua Updates & Release 26A information

Work Email Address*

GMAIL, Hotmail, Yahoo etc accounts will be excluded from future webinars.

Which replay would you like to watch?*

First Name*

Last Name*

Company*

Where in the world are you?*

State, Territory or Province

Please contact me about your Eloqua Services.

I agree to opt into communications

address1

Marketing Cube | Connected Capability

Australia: Level 4, 32 York Street, Sydney, NSW, Australia, 2000. Phone: +61 (0) 2 8244 0007

New Zealand: P.O. Box 68861, Newton, Auckland, New Zealand. Phone +64 21 228 7775

Our Privacy Policy

Marketing Cube acknowledges the Aboriginal and Torres Strait Islander peoples, the Traditional Custodians of the lands on which we work, live and travel. We pay our respects to Elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today.