Wednesday 5th August
Select one of 3 LIVE webinars at a time that suits you
Sydney 1:30 pm AEST | Berlin 1:00 pm CEST* | New York City 9:30 am EDT*
What you'll learn
We’ll show you how to build seamless Eloqua forms that boost conversion rates without losing critical data.
You'll discover the friction trade-offs that keeps user experience smooth, how pre-population works, and how progressive profiling effortlessly gathers valuable zero & first-party insights.
Finally, we'll dive into query strings so you can track your exact lead sources and measure campaign success accurately.
Why attend?
- Streamline your lead capture by balancing form friction with user experience to significantly increase your submission rates
- Master progressive profiling and pre-population features to build rich first-party data profiles without overwhelming your web visitors
- Unlock advanced tracking using query strings to populate your insight dashboards and prove which campaign assets deliver the best results
What's on the agenda this month?
1 - How to reduce Form Friction with Eloqua's Progressive Profiling:
- Balancing user experience with smart data gathering
2 - How to develop a precision attribution process:
- Using query strings to capture lead sources, campaigns, and mediums
What I’m planning to show in Eloqua
- Forms - basic / advanced
- Progressive profiling
- Social forms
- Lead source tracking for attribution
- Leads created in CRM
*Indicates that this location is observing Summer/Daylight Saving Time
Marketing Cube | Connected Capability
© 2026 Marketing Cube Pty Ltd. All Rights Reserved. ABN: 64 162 615 269
Australia: Level 4, 32 York Street, Sydney, NSW, Australia, 2000. Phone: +61 (0) 2 8244 0007
New Zealand: P.O. Box 68861, Newton, Auckland, New Zealand. Phone +64 21 228 7775
Marketing Cube acknowledges the Aboriginal and Torres Strait Islander peoples, the Traditional Custodians of the lands on which we work, live and travel. We pay our respects to Elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today.