Wednesday 9th September
Sydney 1:30 pm AEST | Berlin 1:00 pm CEST* | New York City 9:30 am EDT*
What you'll learn
Nurturing leads effectively requires relevant, up-to-date content. We will break down the structural differences between always-on programs and single campaigns so you can choose the best path forward.
You’ll also get practical audit frameworks to keep email assets fresh, alongside tips on leveraging fatigue analysis and send time optimisation to boost recipient engagement.
Why attend?
- Discover whether always-on programs or single nurture campaigns suit your specific audience goals and resource capacity
- Build a defined audit schedule to ensure your automated email content remains highly accurate, current, and engaging
- Optimise your delivery using built-in fatigue analysis and send time optimisation to naturally lift email interaction rates.
What's on the agenda this month?
1 - Campaign Canvas Design:
- Always on vs. Calendar-based
2 - Segments:
- The best possible Segment placement to enhance reporting
- Social Forms as campaign entry points
3 - Additional Entry points:
- How to manage late campaign entrants when your nurture is time-bound vs. always-on
4 - Campaign Exit points:
- Should some campaign members leave the nurture early?
- A prospect becomes a client - what next?
5 - Frequency & cadence:
- Would adjusting the velocity of the nurture impact the outcome?
- What triggers would you have to make these changes?
*Indicates that this location is observing Summer/Daylight Saving Time
Marketing Cube | Connected Capability
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