How will your organisation's use of AI Agents deliver a competitive advantage?
Following Oracle AI World, we'll take a deep dive into what's available today & what to expect in 2027
Oracle AI World is Oracle's flagship annual global customer and partner conference. AI World is hosted in Las Vegas, NV, USA 25-28 October, 2026.
IMAGE SOURCE: Gemini
What you'll learn
Oracle AI World is Oracle's premier, annual global events for customers and partners hosted at the The Venetian Convention & Expo Center 25-28 October, 2026.
We're now working through press releases and new sources to uncover a range of updates to share with you.
Don't miss this final Eloqua User Group for 2026
With our special guest, Jackson from Oracle Australia, you'll leave with a clear idea of enhancements and a view into how 2027 will change how we all market.
Why register today?
- Hear expert analysis on the announcements most relevant to the Oracle CX suite of applications
- We will breakdown what is available today vs. what you can expect in 2027
- Oracle Fusion Companion & Agentic Home: Allows CX leaders and marketers to state high-level business goals via conversational interfaces (including ChatGPT) or a personalised AI command center
- Role-Based Marketing Agents
- Modular Agent Integration for Eloqua allowing Eloqua users to connect Oracle AI Agent Studio capabilities
What' can you expect from this webinar?
Oracle recently* launched its Fusion Agentic Applications for CX. Instead of acting as passive assistants, these tools are built directly into Oracle Cloud CX (Marketing, Sales and Service) to take action for you.
- Marketing Command Center: Conducts target segmentation and orchestrates campaigns independently
- Sales Command Center: Automates lead conversion and analyses risk
- Service Manager Workspace: Autonomously flags and handles service quality and customer escalations
*SOURCE: Oracle Press Release | 9 April 2026 | Oracle Introduces Fusion Agentic Applications for Customer Experience
“All of our applications are becoming AI agents... We have literally dozens of agents already embedded in our applications.
Unlike our competitors who are talking about it, we actually have them already built and deployed.”
Larry Ellison, Oracle Q3 Earnings Call | CFO Dive* | 11 March 2025
Oracle Marketing (Eloqua): Agents automate campaign targeting, dynamic content personalisation, lead scoring, and automated journey optimisations based on real-time customer behavior.
Oracle CX Sales: Agents automatically curate account plans, forecast revenue, execute automated follow-ups, and update deal signals within the CRM.
Oracle CX Service: Autonomous service agents read contextual knowledge and policy documents to resolve customer service inquiries end-to-end and assist human reps during complex escalated tickets.
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